This article is contributed by our sister company, Etereo.
Etereo is a creative digital marketing agency helping SMEs to build their digital capabilities and presence through research and value-driven strategies. Visit Etereo.
SEO helps to get your site to show up on top of search engine results because users tend to click only on the top few results of the first page. Everyone uses search engines to search for specific things that they are really interested in. So, in order to get these ideal visitors to your website, you have to be on top of those search results, never allow your site to be buried under millions of other sites.
And that’s why SEO is so important.
Fun Fact: Search engines drive 300% more traffic to sites than social media
SEO enables you to focus your efforts on the exact people you want, your target audience, to visit your website. Now, getting towards the top of the pile isn’t going to be easy and it definitely doesn’t happen overnight.
There are many benefits of SEO aside from increasing website traffic, that really help your business grow. We have listed 10 for you.
Top 10 Benefits Of SEO:
#1 Increase the amount of website traffic and visibility
#2 Increase the likelihood of being found by potential buyers during the research process (especially B2B)
#3 Increase in quality sales leads
#4 Most effective digital marketing strategies
#5 Low cost as compared to other digital/traditional methods of advertising
#6 Organic results are extremely valuable and still the number 1 source of information
#7 High conviction rate leading to
#8 Rank above your competitors on Google
#9 SEO increases Brand credibility by displaying valuable content
#10 Increase in Brand experience and confidence
Fun Fact: SEO costs 61% less than direct mail or cold calling
Now, don’t be quick to jump into SEO without finding the right SEO partner. Never be fooled by “SEO specialists” that are shady, overpromising things that are impossible to achieve, or using techniques that put your website at risk, such as being blacklisted by Google or doing something illegal.
On the other hand, you may have worked with IT vendors who maintain your website, thinking you have already done SEO through your IT vendors but unfortunately most IT vendors do not have the knowledge nor experience when it comes to SEO. They may have the technical expertise on how to build and maintain your website but they may not know about anything about content marketing, keyword strategies nor SEO algorithms and techniques to improve your page rank.
And as discussed, by not optimising your website, your audience basically can’t find you at all. Just think about how that would have impacted your business. Next, let us show you what is the criteria to look out for in an SEO partnership to grow your business.
Things To Look For In A SEO Partner (Particularly #5)
#1 Someone who understands your target audience and industry thoroughly
#2 Someone who understands your marketing objectives
#3 Someone who understands and aligns your business goals because SEO takes time to build and the outcome must be focused on and achieved
#4 Someone who is able to analyse your website and explain the problems to you using data and analytics (not by guesses or assumptions)
#5 Someone who has strong branding, marketing and technical insights and expertise who is able to create engaging content with your audience at the same time strategising on SEO techniques
#6 Someone who is transparent in the strategies deployed, such as keyword research, link building, resolving problems on the backend of your website etc.
SEO organically improves your page rank over time, we recommend businesses to start SEO as early as possible to increase website traffic and capture higher market share. Even if your competitors are already doing it, the more you should start and do it better than them. Let us help you optimise your site to benefit and grow your business.
As always, we are happy to hear from you.
Do you have a website that is not generating enough traffic? Having a good website design alone is not sufficient. When it comes to SEO, we identify loopholes and strategic tactics to improve page ranking and user experience. Etereo is a content, branding and digital marketing agency who is expertly equipped to build a powerful SEO for your business. We help clients to audit and analyse websites, and we are happy to talk to you regarding your free SEO analysis. If you ever have any digital marketing questions, feel free to drop us an email and we’ll do our best to help, firstname.lastname@example.org
Talk to you soon,