Every now and then since the 80s, new theories to establish brand management are being introduced. As a result, a wide spectrum of different perspectives on how a brand ought…
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As a business owner, you may already have your website and Social Medias all set up and ready to go. But have you ever thought of which platform should you…
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Over the last decade, consumer trends have shifted extraordinarily with the proliferation of social media. Consumers have become so reliant on social media for networking and research. As a consumer,…
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“80% of your revenue comes from 20% of your existing customers.” as revealed by Gartner Group statistics. This adage tells us that your core customers (the 20%) are the main…
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Singapore Budget 2019 which was announced on 18 Feb 2019, which includes the revised government revenue and expenditure projections for the upcoming financial year. Each new financial year begins on 1 April of every…
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What is Brand Equity? In short, brand equity describes a brand’s value. This value is determined by your customers and is the perception of and the experiences that they have…
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We are honoured and excited to bring to you the insightful journey of how our client, Wesmech Engineering – a local Mechanical and Engineering company – had their internal brand…
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It seems like all the talk with businesses today is about the “experience”. Business leaders in their respective industries mention this experiential aspect between a brand and her customers. This…
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You know clearly what you want for your brand – you have done your market research, devised a strategy, have well-designed collaterals, and you have multiple touch points for customers…
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We’re sure that most people reading this have had their business established for more than 5 years and are looking for sustainable growth. Today, you’ll be learning how to…
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