Every now and then since the 80s, new theories to establish brand management are being introduced. As a result, a wide spectrum of different perspectives on how a brand ought…
read moreAs a business owner, you may already have your website and Social Medias all set up and ready to go. But have you ever thought of which platform should you…
read moreOver the last decade, consumer trends have shifted extraordinarily with the proliferation of social media. Consumers have become so reliant on social media for networking and research. As a consumer,…
read more“80% of your revenue comes from 20% of your existing customers.” as revealed by Gartner Group statistics. This adage tells us that your core customers (the 20%) are the main…
read moreSingapore Budget 2019 which was announced on 18 Feb 2019, which includes the revised government revenue and expenditure projections for the upcoming financial year. Each new financial year begins on 1 April of every…
read moreWhat is Brand Equity? In short, brand equity describes a brand’s value. This value is determined by your customers and is the perception of and the experiences that they have…
read moreWe are honoured and excited to bring to you the insightful journey of how our client, Wesmech Engineering – a local Mechanical and Engineering company – had their internal brand…
read moreIt seems like all the talk with businesses today is about the “experience”. Business leaders in their respective industries mention this experiential aspect between a brand and her customers. This…
read moreYou know clearly what you want for your brand – you have done your market research, devised a strategy, have well-designed collaterals, and you have multiple touch points for customers…
read moreWe’re sure that most people reading this have had their business established for more than 5 years and are looking for sustainable growth. Today, you’ll be learning how to…
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